There’s a reason nearly 90% of sellers use a listing agent: Selling a home takes time, knowledge of neighborhood trends, and negotiating skills. So while eliminating the agent’s commission—6% of the sale price, on average—sounds mighty tempting, try to resist.
Some of my chief tasks are to help set the right price and then get buyers in the door. I have access to the most up-to-date information about recent sales of comparable homes (“comps”) and competing listings in your neighborhood. The market is shifting every day. It’s the agent’s job to keep abreast of those changes.
I will market your home aggressively. That means recommending staging techniques to make the place look great, maximizing the listing with professional-quality photographs, listing it on numerous online platforms, and showing the house to prospective buyers. Most importantly, I will vet potential buyers so you can deal only with serious prospects.
Most agents just stick a sign in the front yard and list your home on the MLS. Not me! I use Facebook, Instagram, Youtube, Twitter, and even Pinterest if necessary to get your home sold.
Having a real estate agent present to help you refocus on the bigger picture will be essential to getting your house sold without getting hung up in the negotiation phase.
The things that are extra for you are the day to day life activities of an agent. I do these things multiple times a day and I do them well. If you’re already finding yourself busy with life, you definitely need a real estate agent like me to sell your home.
